Word-of-mouth is one of the most effective forms of advertising because the message is personal, comes from a trusted source, and has high credibility. For similar reasons, employees are a great resource for bringing in new employees to any company.

Not only do employees know the business from the inside, they also have keen insight into the career potential of the people they’re willing to refer. Plus, they have a stake in the outcome—most people feel that the success of their referrals reflects on them personally, so they’re not likely to recommend someone they don’t really feel is a good fit. Continue Reading